Participation at the exhibitions is the best way of 
business promotion!


29 May -31 May 2025


29 May -31 May 2025


29 May -31 May 2025


8-10 OCTOBER 2024

Phone for applications:
Mon-Fri from 09-00 to 19-00, Sat-Sun - the weekend


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7th International exhibition of Beauty, Cosmetics, Cosmetology, Natural Cosmetics and Household Cleaning  Industry «CENTRAL ASIA BEAUTY EXPO» 

Please visit official website

It is the biggest event of beauty industry of Kazakhstan and Central Asia.

Exhibitors:         450 exhibitors from 30 countries like Kazakhstan, Russia, Kyrgyzstan, Turkey, Italy, the United Arab Emirates, France, Brazil, Germany, Korea, Poland, Thailand, India and other countries.                  

Visitors:          15.000 professional visitors from all cities of Kazakhstan, Kyrgyzstan and Uzbekistan, Azerbaijan and Russia

The results of 2024 in numbers:

- Total area: more than 5000 square meters
- Number of exhibitors: 450
- Foreign exhibitors: 63% 
- Number of countries:30
- Geography of participants:
Kazakhstan, Russia, Italy,  Poland, Germany, France, Republic of Korea, Moldova, Iran, Jordan, UAE, Turkey, Belarus

-  National Pavilions: Poland, Russia, China, Iran, Uzbekistan, Korea,  Jordan, Italy

- Visitors:  professional visitors.
- Business program:  57 workshops


  • Kazakhstan is the heart of Central Asia and a huge country, one of the ten largest countries in the world, occupying almost 3 million square kilometers.
  • A country showing stable economic growth.
  • A country where during last years the number of beauty industry companies increased by 68%.
  • Attractive conditions for doing business.
  • A stable political and economic situation, attract entrepreneurs from neighboring countries (Uzbekistan, Kyrgyzstan, Tajikistan and Turkmenistan). There are no large industrial enterprises producing cosmetic products in this vast territory, and by entering this undeveloped market, you can be sure in success of your products.
  • There are almost 4000 distributors of cosmetic and hygienic products in Kazakhstan.

       Why Central Asia Beauty Expo?

  • Every year, our exhibition are visited by entrepreneurs from all over the Central Asian region, and this is a huge market of more than 80 million people!
  • You can easily find distributors  and meet with representatives of your target audience as  we attract only distributors, trade companies and retail stores.
  • You will exhibit in one exhibition, but will have opportunity to expand the geography of sales of your products from Kazakhstan till Turkmenistan


What are the conditions for exhibitors:

- Taking care of the convenience and comfort of participants and visitors, we hold an exhibition in the modern exhibition complex Atakent Expo with convenient entrances, a developed infrastructure and equipped with everything necessary for the effective display of your goods and services.

- Flexible conditions for participation in the exhibition.

- For the companies of the Customs Union created the conditions for the free movement of goods and equipment.

 Who visits our exhibition:

- Visitors to the exhibition are representatives of beauty salons, beauty industry masters, manufacturers, distributors and sales agents of cosmetics stores.

- The Central Asia Beauty Expo 2024exhibition was visited by more than 10000 people from Kazakhstan, Kyrgyzstan, Uzbekistan.

- We expect about 15,000 visitors in 2025!

How we carry out an advertising campaign:

- In order to attract attention to the exhibition, an effective advertising campaign is held covering Kazakhstan, Uzbekistan, Tajikistan, Kyrgyzstan and Russia with coverage of more than 3 million people.

- Own base of beauty masters and beauty salons includes more than 40,000 contacts, which are informed about the activities of the exhibition. (Whatsapr mailing, E-mail marketing, dialing your own call center)

- Own advertising resources in social networks can cover more than 20,000 subscribers. For exhibitors the placement of information on the pages is free.

- We place information about the exhibition Central Asia Beauty Expo 2025 in all thematic beauty portals, cooperate with reputable and major Internet publications and magazines, we are partners with more than 100 reputable Internet blogs.

- During the year we conduct promotional activities on our and partner resources, which allows us to maintain interest not only during the days of the exhibition, but throughout the year.

Product group:                  

∙ Personal Care Products

∙ Perfumery & Deodorants

∙ Professional Hair Salon Products, Equipment and Furniture

∙ Professional Beauty Salon, Spa & Wellness Products and Equipment

∙ Colour Cosmetics

∙ Natural Cosmetics, Dermocosmetics

∙ Beauty Accessories

∙ Nail Care and Nail Art

∙ Cleaning - Hygiene Products

∙ Cosmetologist & aesthetic centres and beauty saloons

Participation conditions: 

Shell Scheme (Min. 6 sqm) 280 USD /m2

Includes: Wall panels, carpet,1 table, 2 chairs, 2 sports,  waste basket, coat rack,  fascia,

electrical connection-220 V

Raw Space (Min. 9 sqm) 230 USD /m2

Includes: exhibition area, hall security. Without equipment, carpeting & electricity.

Premium Positions are charged as follows:

10% for two open sides, 15% for three open sides, 20% for island position

Registration Fee 250 USD

Includes: general advertisement in Mass Media, exhibition official catalogue entry in Russian and English (not more than 15 lines in each language), 1 catalogue, provision of full information concerning the Exhibition, 4 badges



Ms Saule Nursapayeva

Project manager

Mob: +77078235367



Founded in 2017,  NS EXPO company, at present time engaged with organizationing of specialized exhibitions on the territory of Kazakhstan.

Despite the young age, the company's managers have a rich experience in the exhibition sector since 17 years, and organized large-scale exhibitions of beauty and cosmetics industry, children's products, agricultural exhibitions in Kazakhstan, Turkey and Tajikistan, and also have been attracting  foreign participants to various exhibitions in Kazakhstan and Uzbekistan  

In Kazakhstan, we organize:

  1.  CENTRAL ASIA BEAUTY EXPO - the largest cosmetic exhibition in Central Asia.
  2.  Dental exhibition CENTRAL ASIA DENTAL EXPO, which is currently the largest dental exhibition in Central Asia.
  3. International exhibition of natural and organic eco-products - ECOLIFE
  4.   International cosmetology exhibition - COSMODERM EXPO

The international experience of the company, knowledge of the Central Asian market, a solid team, communication skills of employees, high speed in work,  honesty - all this helps NS Expo to organize exhibitions at the international level!

Dear Ms Saule Nursapayeva,

It was very nice to meet you again at CADEX in Almaty, Kazakhstan.
All the things in CADEX was very good to us.

Once again, thanks a lot for your assistance and hope to have another
chance to meet you.
Pil-gwon Kim(Mr), B&B Systems
Dear Saule

I like to thank you one again for the great support before and during the exhibition.

You never let me down and I always get a speedy answer back whatever I asked you.

The organization can be happy – having such a person like you on board.

I really do hope to come again to this exhibition next year.

Take care and have a great day
Andreas Riederer, Stoddard Manufacturing
Thank you, Ms Saule, all your help and hospitality!
First of all, let me thank you for your kind attention and cooperation. You are a wonderful person!
Arun Sanghavi, PP Bafna Pune

We will answer all your questions.

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